2013년 7월 10일 수요일

온라인 커뮤니티의 발전과 자기인지 변화 고찰

온라인 커뮤니티의 발전과 자기인지 변화 고찰
온라인 커뮤니티의 발전과 자기인지 변화 고찰.pptx


목차
1.사례 개요
2.사례 양면 성향 분석
3.세부 분석 및 분류
4.결 론


본문
A murder case
20s male killed by teenagers around Shinchon station
Harmful effect of minor culture
Became public opinion issue

Shinchon murder case
-> The conflict within online community could easily effect on reality.


-> Fantasy culture do not has only negative influence
but when distorted action come to reality it could be problem

The characteristic of ghost community

‘Occult culture’
is the main theme of the community

Unsociable(closed) community

Independence Self-construal

Identity : Want express and argue self-opinion in group,
don’t give up self-opinion in opinion crash

Uniqueness : Act like unique people, want group’s evaluate “this man is unique”

Independency : Don’t want rely on group or other people. Want act Independent

Interdependence Self-construal

Group-balance : have responsibility to group, butdon’t want sacrifice

Group-devotion : over responsibility to group, can sacrifice profit for group


Unrealistic contents _Death +Revival
→Users feel free to imagine in community

Unsuspecting other users whether true or not
→Users do not change their opinions by majority
→Users feel free to raise their voice in community


Put emphasis on keeping Identity
→Unconditional group bond
→Have strong feelings against
losing identity



Exclusiveness
→ Publicly criticized
→ Come into conflict with others

Occult culture
→ Unique theme
→ Closed community
→ Costume play, online chatting,posting on web page
→ Active interaction with group members

Sharing
→Most effective way of showing uniqueness
→ Gaining popularity andreputation
→Users try to act like a unique person
→Users want to be praised their unique character



본문내용

01

1
A murder case
20s male killed by teenagers around Shinchon station
Harmful effect of minor culture
Became public opinion issue
- SBS news reported the news -

1
Shinchon murder case
-> The conflict within online community could easily effect on reality.
-> Fantasy culture do not has only negative influence
but when distorted action come to reality it could be problem

1
The characteristic
 

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